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Continental Celebrates 150 Years with Ramadan Campaign in Egypt

  • Continental collaborated with TyrePro Egypt to distribute care packages to families in need



Cairo, May 09, 2021: In celebration of its 150-year anniversary, Continental and TyrePro Egypt, the sole distributor of Continental tyres in the country have collaborated to deliver care packages with essential items to families in-need across Egypt this Ramadan.

Labelled ‘The Road to Blessing’, the campaign lasted for five days and saw Continental provide a truck to distribute care packages across nine locations in Egypt. Overcoming some of the country’s most challenging terrain, Continental, with the support of TyrePro Egypt distributed 150 boxes with essential items including meals, hygiene kits, face masks and sanitizers to different families in-need. 

“For 150 years, Continental has provided mobility solutions to people all over the world. Mobility is our heartbeat and kindness is what drives us. For this, I am grateful for the support TyrePro Egypt has provided us with during this Holy Month. Together we were able to organize and execute the delivery of these precious items to households in need, Ramadan is a time for togetherness and for giving, and we are proud of this campaign that aims to give back to the people of Egypt. As we look to the next 150 years, we will aim to continue supporting charity programmes and initiatives that have a positive influence on the community and continue to promote kindness.” Said, Mostafa Farouk, Head of Marketing, Continental Middle East.

“Through this joint effort, we have achieved a remarkable feat together with Continental. Knowing that we were able to enrich the lives of those less fortunate during the Holy Month of Ramadan is a proud feeling and something that TyrePro aspires to do always. We are delighted to work hand in hand with Continental and look forward to working with them again in the near future on campaigns close to the heart.” Said, Hisham Layali, President of TyrePro Egypt.

The campaign saw the distribution of 450 care packages across two locations per day for five days. Continental delivered almost 1,350 care packages to families across villages in the governorates of Ben Suefi, Ash Sharqia, Gharbia, Faiyum and Menofia, greatly benefitting the local populations.



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Asmaa Ourti

Communication Manager - Passenger & light truck vehicle tires and transport & commercial vehicle tires

Continental Middle East | Tire Division

Jumeirah Lakes Towers - Cluster I, Silver Tower (AG), 27th Floor P.O. Box 336519, Dubai, United Arab Emirates